Top skills employers need

The Ribit platform aims to reduce the skills gap in Australia and help students understand what employers need. Here is the latest data on the top skills that Ribit employers are looking for, and current skills of students on the Ribit platform. Using this data we have compiled a list of top courses for students to upskill in these areas.

Top skills businesses want:

1. Data Science
2. Software Engineering
3. Digital Marketing
4. Web Development
5. Social Media Marketing

Top skills students have:

1. Software Engineering
2. Web Development
3. Project Management
4. Data Science
5. Financial Reporting & Analysis
*Percentages are based on the total user profiles on the Ribit platform

Skill-up and get the job you want

Based on the top skills employers are looking for, our team has collated a list of free resources and short courses that enable you to add new skills and take the next step in your career.

Data Science

Data Science Foundations
Data Science Foundations
An introduction to data science provided by IBM. Learn about data compilation, modelling and methodologies.
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Python Data Science Handbook
Python Data Science Handbook
This popular handbook is an essential guide for working with data using Python through practical explanations.
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Machine Learning Yearning Book
Machine Learning Yearning Book
Developed by Prof. Andrew Ng, this book will help you to understand machine learning and how to implement it effectively.
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Cognitive Analysis
Cognitive Analysis
Learn how to analyse data with IBM’s cognitive tools. Unlock hidden insights from data, through practical applications.
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Software Engineering

Software Development Process
Software Development Process
Provided by Udacity, this course teaches you how to select and implement the ideal software process for your dev project.
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Programming Languages
Programming Languages
With a number of programming languages available, this popular Stanford course covers the basic concepts and the differences.
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Databases
Databases
Learn all about the different aspects of databases through Stanford’s discussion forums, video quizzes and interactive exercises.
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Docker Essentials
Docker Essentials
In this IBM course, you'll follow a series of hands-on labs that demonstrate how to use containers for your applications.
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Digital Marketing

Online Marketing Strategies
Online Marketing Strategies
Master new skills in digital marketing with Curtin University’s free course - understand the principles and how the marketing mix is changing.
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Beginners Guide to SEO
Beginners Guide to SEO
This workbook is designed to describe all major aspects of SEO, from finding keywords to making your site search engine friendly.
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Pay-Per-Click Advertising
Pay-Per-Click Advertising
Learn all about PPC advertising, performance and metrics with WordStream’s beginners guide to PPC.
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All Things Marketing
All Things Marketing
Neil Patel is a marketing guru and industry leader - his blog and YouTube channel is all there is to know about digital marketing.
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Web Development

Responsive Web Design
Responsive Web Design
Earn a certification in responsive web design, thanks to FreeCodeCamp.org. All their courses are 100% free.
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Level Up Tutorials
Level Up Tutorials
This YouTube channel has over 800+ free and easy to follow videos, to help you become a better web developer.
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HTML, CSS and JavaScript
HTML, CSS and JavaScript
Learn how to build a website with HTML, CSS and Javascript; use developer tools and how to use Git to collaborate from Microsoft experts.
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Generation Australia
Become A Web Developer
Kickstart your career as a Junior Frontend Web Developer through Generation Australia's 12-week hands-on online training program. It's 100% free.
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Social Media

Social Media Marketing
Social Media Marketing
From consumer insights to final justification metrics, get the most up-to-date social media training with Coursera.
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Social Strategy Workbook
Social Strategy Workbook
Hootsuite’s all-in-one workbook provides the tools, networks and tactics to help you succeed as a social expert.
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Facebook Business Blueprint
Facebook Business Blueprint
With more businesses using Facebook Ads, it’s important to be skilled at creating campaigns, managing and optimising ads.
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Managing Social Media
Managing Social Media
Learn how to manage your social channels effectively to ensure better control of your online presence with Udemy.
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